Reels That Stop the Scroll

One batch-film block (about 20 to 30 minutes)

Pick one normal clinic day with a few willing patients. Film four to six short clips back to back on your phone: a couple of instrument-novelty adjustments, one nervous-system or scan moment, one pediatric or prenatal moment, one "to camera" reframe. Do not re-shoot for polish. The first take is usually the best one.

Three habits that matter most

• Hook on the first frame, every time. If the bold text is not on screen in second one, re-do it.
• Post consistently. A steady three a week beats five one week and zero the next.
• Keep it real. Phone footage, real patients, real clinic. Do not over-produce.

Name it and drop it

Every hook has a short title (shown at the top of each hook card, also used on the Scarlett calendar). Film it, name the file the exact title on the calendar, drop it in the queue folder below.

Once a week, Dr. Saylor or Dr. Zach picks up the phone, holds it in hand (not on a tripod), and talks straight to camera like a FaceTime call with one worried parent. No script, no production, no perfect lighting. Just a real doctor being real for about sixty seconds. The lack of polish is the point. A phone held in your hand, a little imperfect, reads as honest, and honest is what stops a parent mid-scroll.

Six prompts to pull from

• The question parents ask me most. Answer the one you hear every single week.
• Why I check newborns. Walk a nervous parent through it, gently.
• What I look for in a child's nervous system. In plain language, parent to parent.
• The biggest myth about kids and chiropractic. Bust it kindly.
• What a first visit with your child actually looks like. Set expectations and remove the fear.
• The one thing I wish every parent knew. Your honest, heartfelt take.

Same framing as every reel: nervous-system support only, no cure or fix language, no absolute claims. Just you, the phone, and the real way you care for families.

Repost cadence

Re-upload every reel as a brand-new reel at 60 days and again at 120 days after it first posts. This is a fresh re-upload, not the "boost to feed" button. A new slice of the audience sees it each time, and your strongest reels deserve more than one run. Every reel gets three shots: the original plus two fresh re-uploads.

Test hooks with trial reels

When you are unsure which hook lands, use Instagram trial reels. Post two versions of the same reel with different hooks as trials (trials show to non-followers first), see which one wins, then post the winner fresh to your followers. Let the test pick the hook for you.