A follow-along content system for Scarlett. Film raw, in-clinic Reels and capture daily clinic images on your phone, drop them in the queue, repeat.
Internal · For Dr. Saylor review · Do not publishScarlett is VE's front-desk content capturer. She films short, raw Reels right inside the clinic on her phone. No production, no studio, just real adjustments and real moments. This is her repeatable playbook.
The job: 2 Reels filmed and queue-ready every working day. Scarlett is in office Monday, Wednesday, and Friday, so that is 6 Reels per week.
The ethos: keep it raw. First take is usually the best take. Phone footage of real patients in the real clinic beats anything polished. A bold text hook on the very first frame, readable with the sound off, is the whole job of the first second.
Scarlett does not write hooks from scratch. She pulls them from the VE Reel Playbook (20 hooks across 6 categories, with exact lines, on-screen text, and shot directions). This machine tells her which categories to film each day and how to run the day.
Run this every working day. One short batch-film block, about 20 to 30 minutes.
Open the VE Reel Playbook. Look at today's two suggested categories in the Weekly View below. Pick one hook from each category. Rotate so you are not repeating the same hook week to week.
The playbook gives the exact shot direction per hook (close-up of the instrument, parent in frame, you to camera, and so on). Set up the simplest version of that shot. No re-shooting for polish.
Each playbook hook has its ON-SCREEN line in bold caps. Put that text on the very first frame so it is readable with the sound off. If the bold text is not on screen in second one, re-do the clip.
Phone footage, raw, first take. A couple of short clips, that is it.
Film it, name the file the exact title on the calendar (each hook has a short title, shown in the Weekly View below and at the top of every playbook hook card), drop it in the VE Reels Queue folder. Same system for the daily images below: name each image its title from the image calendar and drop it in the VE Images Queue folder.
Reels go in the Reels Queue. Images go in the Images Queue. Name each image its title from the calendar, drop it in the VE Images Queue folder.
Everything for each working day is right here, fully baked. You should not need to open the Reel Playbook separately. This week is Week 1. The two reels rotate each week (see the four-week rotation), the five images stay the same every working day, and the full say-this detail for all 20 hooks is in the Hook Bank at the bottom, so you never have to leave this page.
Find today's day, read across to this week's column, and film those two hooks. The full detail for every hook number is in the Hook Bank below.
| Day | Week 1 (this week) | Week 2 | Week 3 | Week 4 |
|---|---|---|---|---|
| Monday | #1 No Crack No Twist #6 Beyond The Symptom |
#2 Gentle Adjustment Style #7 Three Stress Sources |
#3 Where Is The Crack #8 Measured Not Guessed |
#4 Calm Neck Care #9 Stuck Stress Mode |
| Wednesday | #13 Safe Baby Check #12 Prenatal Nervous Support (locked this week, both prenatal and pediatric) |
#10 Calmer Fussy Baby #19 Two Docs Two Methods |
#11 Newborn Gentle Touch #20 Talsky Tonal And KST |
#12 Prenatal Nervous Support #19 Two Docs Two Methods |
| Friday | #14 Sensory Kid Pace #16 Common Not Normal |
#15 Helping Kids Settle #17 Common Not Hopeless |
#14 Sensory Kid Pace #18 Kids Club Welcome |
#15 Helping Kids Settle #16 Common Not Normal |
After Week 4, loop back to Week 1 and keep rotating. Hook 5 New Instrument Adjustment is a spare you can swap into any Monday instrument slot to keep the feed fresh.
| 1 | Welcoming Front Desk Front desk and waiting area bright and welcoming, kids corner in frame if you can get it. |
| 2 | Saylor KST Moment Dr. Saylor gently checking a real patient with KST, calm and unhurried, hands and instrument in frame. |
| 3 | Zach Talsky Moment Dr. Zach gently adjusting a real patient with Talsky Tonal, soft and precise, no cracking or twisting. |
| 4 | Prenatal Calm Check A prenatal or pediatric patient being gently checked, warm and reassuring, the theme of the day. |
| 5 | Sensory Calm Corner A quiet, low-stimulation corner or a child calm and settled in the space. |
| 1 | Calm Sensory Space A quiet, sensory-friendly corner of the clinic, soft and low-key, the kind of calm space a sensitive child settles into. |
| 2 | Settled After Adjustment A calm child right after a gentle adjustment, relaxed and at ease, parent nearby and smiling. |
| 3 | Saylor KST Moment Dr. Saylor gently checking a real patient with KST, calm and unhurried, hands and instrument in frame. |
| 4 | Kids Corner Welcome The kids corner in use, a child happily occupied, the sensory-friendly side of the clinic on display. |
| 5 | Patient Doctor Smile A patient and doctor smiling together, or a staff candid, a warm people moment from the day. |
| 1 | Front Desk Welcome Welcoming front-desk and entry shot, warm and open, a family arriving if the moment is there. |
| 2 | Saylor KST Moment Dr. Saylor gently checking a real patient with KST, calm and unhurried, hands and instrument in frame. |
| 3 | Zach Talsky Moment Dr. Zach gently adjusting a real patient with Talsky Tonal, soft and precise, no cracking or twisting. |
| 4 | INSiGHT Scan Moment An INSiGHT scan in progress, or a close-up of the ArthroStim instrument, showing the nervous-system focus. |
| 5 | Quiet Sensory Nook A calm, low-stimulation nook or a child relaxed and regulated after a gentle visit. |
So you never have to open the playbook. Find your week's two hook numbers in the rotation table above, then read the exact say-this line, on-screen text, shot, and caption keyword here. The file name is always the hook title.
| # | Hook (file name) | Say this and on-screen text | Shot | Caption keyword |
|---|---|---|---|---|
| 1 | No Crack No Twist No-Crack Instrument | "This is a chiropractic adjustment with no cracking and no twisting. Most people have never seen this." On-screen: NO CRACKING. NO TWISTING. WATCH THIS. | Close-up of the ArthroStim instrument gently tapping along a calm patient's spine. Slow, quiet, let the instrument do the talking. | GENTLE |
| 2 | Gentle Adjustment Style No-Crack Instrument | "What if an adjustment could be this gentle?" On-screen: AN ADJUSTMENT THIS GENTLE? | Phone held close on the instrument making contact, patient's relaxed face in frame. No words needed for the first three seconds. | GENTLE |
| 3 | Where Is The Crack No-Crack Instrument | "People always ask, where is the crack? There isn't one. Here is what we do instead." On-screen: "WHERE'S THE CRACK?" | You talking to camera for one beat, then cut straight to the instrument adjustment. Quick, honest, a little playful. | GENTLE |
| 4 | Calm Neck Care No-Crack Instrument | "If the thought of getting your neck cracked makes you tense up, watch this." On-screen: SCARED OF NECK CRACKING? WATCH. | Gentle instrument contact at the upper neck on a calm, comfortable patient. Emphasize how still and relaxed they are. | GENTLE |
| 5 | New Instrument Adjustment No-Crack Instrument | "This little instrument is doing something most people have never seen." On-screen: EVER SEEN THIS BEFORE? | Macro shot of the ArthroStim in your hand, then in motion on a patient. Curiosity-first. | GENTLE |
| 6 | Beyond The Symptom Nervous System | "What if the problem was never the symptom, but the nervous system underneath it?" On-screen: IT MIGHT NOT BE WHAT YOU THINK. | You talking to camera, calm and warm, then cut to an INSiGHT scan screen lighting up. | STORM |
| 7 | Three Stress Sources Nervous System | "Three stresses stack up on a nervous system: physical, chemical, emotional. What happens when they all hit at once?" On-screen: PHYSICAL. CHEMICAL. EMOTIONAL. | You explaining on camera, counting on three fingers. Simple, direct, no graphics required. | STORM |
| 8 | Measured Not Guessed Nervous System | "We do not guess where the stress is stuck. We measure it." On-screen: WE MEASURE IT. WE DON'T GUESS. | The INSiGHT scan in progress, the screen showing the readout. Point at it. | STORM |
| 9 | Stuck Stress Mode Nervous System | "A nervous system stuck in stress mode affects more than you would think." On-screen: STUCK IN STRESS MODE? | You talking to camera, then a soft cut to a gentle adjustment. Reassuring tone. | STORM |
| 10 | Calmer Fussy Baby Prenatal and Pediatric | "What if a fussy baby is just a little nervous system that cannot settle yet?" On-screen: WHAT IF SHE JUST CAN'T SETTLE? | A calm baby being checked with the lightest possible instrument touch, parent right there in frame. Soft and tender. | BABY |
| 11 | Newborn Gentle Touch Prenatal and Pediatric | "How gently can you adjust a newborn? About as much pressure as you would use to check a ripe tomato." On-screen: GENTLER THAN YOU THINK. Verify: confirm you want the tomato line. | Extreme close-up of your fingertip pressure on a baby, narrating the tomato comparison. | BABY |
| 12 | Prenatal Nervous Support Prenatal and Pediatric | "Pregnancy changes how a body carries stress. Here is how we support mom's nervous system through it." On-screen: SUPPORTING MOM THROUGH PREGNANCY. | A prenatal patient being gently checked, comfortable and supported. Warm, calm, unhurried. | PRENATAL |
| 13 | Safe Baby Check Prenatal and Pediatric | "Parents always ask, is it safe for my baby? Here is exactly what an adjustment looks like at this age." On-screen: IS IT SAFE FOR MY BABY? | Full gentle baby check start to finish, narrated simply, parent smiling in frame. | GENTLE |
| 14 | Sensory Kid Pace Spectrum and Sensory | "For a kid who is easily overwhelmed, we go slow, quiet, and let them lead." On-screen: WE GO AT THEIR PACE. | A calm, low-stimulation moment with a child, gentle instrument, no rushing. Show patience. | SENSORY |
| 15 | Helping Kids Settle Spectrum and Sensory | "Supporting a sensory kid's nervous system is not about fixing them. It is about helping them feel safe enough to settle." On-screen: HELPING THEM FEEL SAFE TO SETTLE. | You talking to camera, warm and parent-to-parent, then a gentle clip of a calm child visit. | SENSORY |
| 16 | Common Not Normal Common vs Normal | "So many kids have it that we started calling it normal. But common and normal are not always the same thing." On-screen: COMMON ISN'T ALWAYS NORMAL. Verify: confirm exact wording is comfortable. | You talking straight to camera, thoughtful and warm. No clinical setting needed, just your face and the line. | STORM |
| 17 | Common Not Hopeless Common vs Normal | "Just because something is common does not mean nothing can help." On-screen: COMMON DOESN'T MEAN HOPELESS. Verify: confirm exact wording is comfortable. | You to camera, reassuring, then a soft cut to the warm clinic environment. Hopeful tone. | STORM |
| 18 | Kids Club Welcome Common vs Normal | "Kids Club is where families bring the whole crew, because supporting a nervous system early is easier than waiting." On-screen: WHY WE STARTED KIDS CLUB. Verify: confirm Kids Club is the live program name. | A quick, lively montage of kids in the office, the welcoming Kids Club space, families. Fun and friendly. | STORM optional, community reel |
| 19 | Two Docs Two Methods Two Doctors | "Two doctors, two gentle methods, one focus: your nervous system." On-screen: TWO DOCTORS. TWO GENTLE METHODS. | Cut between Dr. Saylor doing a KST check and Dr. Zach doing a Talsky Tonal check, both with the instrument, both calm and gentle. | GENTLE |
| 20 | Talsky Tonal And KST Two Doctors | "Dr. Zach works with Talsky Tonal. Dr. Saylor works with KST. Both gentle, both neuro-tonal, both built around your nervous system." On-screen: TALSKY TONAL + KST. BOTH GENTLE. | Each doctor on camera for one beat naming their method, then a clip of the gentle instrument adjustment. Warm and confident, no cracking in sight. | GENTLE |
Keywords are a starting map. The exact guide each keyword unlocks is confirmed against the live condition-guide library before the auto-DM backend goes live. The Perfect Storm Parent Guide is live now.
2 Reels per day, 6 per week. Categories rotate across the playbook plus the Perfect Storm childhood nervous-system themes (focus, sensory, sleep, immune and gut, colic and babies, the always-sick kid). The full day-by-day detail is in the crosswalk above; this table is the quick reference.
| Day | Reel 1 category | Reel 2 category | Perfect Storm theme | Playbook hooks |
|---|---|---|---|---|
| Monday | No-Crack Instrument titles: No Crack No Twist, Gentle Adjustment Style, Where Is The Crack, Calm Neck Care, New Instrument Adjustment |
Nervous System titles: Beyond The Symptom, Three Stress Sources, Measured Not Guessed, Stuck Stress Mode |
Focus and sleep | Hooks 1 to 5, hooks 6 to 9 |
| Wednesday | Prenatal / Pediatric titles: Calmer Fussy Baby, Newborn Gentle Touch, Prenatal Nervous Support, Safe Baby Check |
Two Doctors titles: Two Docs Two Methods, Talsky Tonal And KST |
Colic and babies, the always-sick kid | Hooks 10 to 13, hooks 19 to 20 |
| Friday | Spectrum / Sensory titles: Sensory Kid Pace, Helping Kids Settle |
Common vs Normal titles: Common Not Normal, Common Not Hopeless, Kids Club Welcome |
Sensory, immune and gut | Hooks 14 to 15, hooks 16 to 18 |
Rotate the specific hook within each category each week so the feed stays fresh.
On top of the 2 Reels, capture 5 specific clinic images every working day: 5 on Monday, 5 on Wednesday, 5 on Friday, so 15 images per week. These are still photos, not video. Each slot below is a specific shot with a short title. Name each image its title, then drop it in the VE Images Queue folder (button is in the Daily Checklist above). Quick phone photos, real moments, no staging.
| Slot | Monday image (Prenatal focus) | Wednesday image (Sensory focus) | Friday image (Nervous System focus) |
|---|---|---|---|
| 1 | Welcoming Front Desk Front desk and waiting area looking bright and welcoming, kids corner in frame if you can get it. |
Calm Sensory Space A quiet, sensory-friendly corner of the clinic, soft and low-key, the kind of calm space a sensitive child settles into. |
Front Desk Welcome Welcoming front-desk and entry shot, warm and open, a family arriving if the moment is there. |
| 2 | Saylor KST Moment Dr. Saylor gently checking a real patient with KST, calm and unhurried, hands and instrument in frame. |
Settled After Adjustment A calm child right after a gentle adjustment, relaxed and at ease, parent nearby and smiling. |
Saylor KST Moment Dr. Saylor gently checking a real patient with KST, calm and unhurried, hands and instrument in frame. |
| 3 | Zach Talsky Moment Dr. Zach gently adjusting a real patient with Talsky Tonal, soft and precise, no cracking or twisting. |
Saylor KST Moment Dr. Saylor gently checking a real patient with KST, calm and unhurried, hands and instrument in frame. |
Zach Talsky Moment Dr. Zach gently adjusting a real patient with Talsky Tonal, soft and precise, no cracking or twisting. |
| 4 | Prenatal Calm Check A prenatal or pediatric patient being gently checked, warm and reassuring, the theme of the day. |
Kids Corner Welcome The kids corner in use, a child happily occupied, the sensory-friendly side of the clinic on display. |
INSiGHT Scan Moment An INSiGHT scan in progress, or a close-up of the ArthroStim instrument, showing the nervous-system focus. |
| 5 | Sensory Calm Corner A quiet, low-stimulation corner or a child calm and settled in the space, the sensory-friendly side of the office. |
Patient Doctor Smile A patient and doctor smiling together, or a staff candid, a warm people moment from the day. |
Quiet Sensory Nook A calm, low-stimulation nook or a child relaxed and regulated after a gentle visit, showing the office is easy on overwhelmed kids. |
Monday leans prenatal and pediatric, Wednesday leans sensory and spectrum (two of the five slots), Friday leans nervous-system. Keep every shot gentle and real, nervous-system-support framing only, no cracking or twisting.
Every exact hook line, on-screen text, and shot direction lives in the VE Reel Playbook (20 hooks, 6 categories). This machine tells Scarlett which categories to film each day. The playbook tells her exactly what to say and what to shoot. Always open the playbook before filming and copy the hook word for word.
Categories in the playbook:
On top of the polished playbook reels, add one raw, unscripted reel every week. This one is filmed by a doctor, not Scarlett: Dr. Saylor or Dr. Zach picks up the phone, holds it in hand (not on a tripod), and talks straight to camera like a FaceTime call with one worried parent. No script, no production, no perfect lighting.
Why: right now, raw beats polished on Instagram. A phone held in your hand, a little imperfect, reads as honest, and honest is what stops a parent mid-scroll. The lack of polish is the point.
Six prompts to pull from (pick one each week):
Before any reel goes in the queue or gets posted, run it through one question:
A strong reel is not a one-time post. Every reel gets three runs at a fresh audience.
Re-upload every reel as a brand-new reel at 60 days, and again at 120 days, after it first posts. This is a fresh re-upload, not the "boost to feed" button. A new slice of the audience sees it each time. Original plus two fresh re-uploads equals three shots per reel.
When you are unsure which hook lands, use Instagram trial reels. Post two versions of the same reel with different hooks as trials (trials show to non-followers first), see which wins, then post the winner fresh to the followers. Let the test pick the hook.
Bake a comment-to-DM trigger into the caption of every topical reel, tied to one of our free condition guides. A parent comments the keyword and gets the matching guide sent to them. It drives comments (which the algorithm rewards) and starts a real conversation with a parent who already wants help.
| Keyword | Use on these reels | Guide it unlocks |
|---|---|---|
| STORM | Nervous System, Focus, Sleep | Perfect Storm Parent Guide |
| GENTLE | No-Crack Instrument, "is it safe" | Perfect Storm Parent Guide (how gentle care works) |
| BABY | Colic, fussy baby, newborn | Baby and colic guide |
| PRENATAL | Prenatal, pregnancy | Prenatal nervous-system guide |
| EAR | Immune, ear | Ear-infection guide |
| SENSORY | Spectrum, sensory | Sensory guide |
The exact guide each keyword unlocks is confirmed against the live condition-guide library before the auto-DM backend goes live. The Perfect Storm Parent Guide is live now; the topical guides are mapped as the library is confirmed.