The flagship (2.1M-view video)
Stress & Shoulder Pain — the channel's biggest video. Big readable condition text, a curiosity line, brand pink and gold, the Van Every wordmark, and "gentle / no cracking" trust pills. The patient frame stays authentic on the right.
Same template, other videos
It is one parametric system, so every video gets a consistent, professional look. Two more examples (one adult condition, one pediatric):
Before & after
Today every video uses a raw, washed-out auto-frame with no text and no branding. Here is the same flagship video, old vs new:
What is in the brand system
- VE pink #ee2975 + gold #ffc425 on a rich-black #231f20 panel (your true brand colors).
- Headlines set in Optima ExtraBlack, the Van Every brand font, for a clean professional read on a phone.
- "Van Every" script wordmark + "Family Chiropractic" on every frame.
- Condition named big, with a short curiosity line. Trust pills: GENTLE / NO CRACKING.
- True 4K master files; 1280×720 upload copies are ready to drop into YouTube Studio.
Compliance
If you approve
We batch this look across the high-view legacy KST videos first (they still earn search and suggested traffic 14+ years later), then the rest of the library and the new content. Uploading happens once the channel is reconnected. One easy upgrade later: a few fresh high-res clinic photos would make the patient frames flawless, since the legacy videos only give us a soft 480×360 frame to work from.