Van Every Family Chiropractic
Your 30 Day Video Shoot Prompts
Read and talk. Glance at the hook, riff the beats in your own words, land the same call to action every time. One take, casual, phone at arm's length.
How to use: Say the Open with line close to word for word, that is your hook. Hit the Talk about beats the way you would tell a friend, not a script. Land the Close on so every video points to its guide and ends on the same call to action. Tip: film six to ten in one sitting, and shoot the Perfect Storm five (Days 6 to 10) together so the thread stays consistent.
Week 1
She Lived With Migraines for Years, Here Is the One Thing That Helped
60 to 90 sec · Car selfie, one take
Open with
She lived with migraines for years, and there was one thing that finally helped. Let me tell you about it.
Talk about
- Set the scene: a real patient who had tried what felt like everything for her headaches.
- What daily life looked like: missed days, planning around the next migraine.
- The shift you watched happen once we started looking at her nervous system, gentle and specific, no cracking.
- Keep it grounded: not a miracle, just her body getting the chance to settle.
Close on
If headaches or migraines are part of your life, grab our Headaches and Migraines guide. Then say: Call or text the office at 248 616 0900, or visit vaneverychiropractic.com.
Paired guide: Headaches & Migraines →
The Stress Story That Made Me Believe in This Work
60 to 90 sec · Desk selfie
Open with
There is one stress story that made me believe in this work. No footage, just me telling you.
Talk about
- Tell the stress and shoulder tension story that really built this channel.
- Connect it to what stress does to a nervous system that gets stuck on.
- Why gentle, specific care helps the body come back down out of that stress mode.
- Land the human point: so many of us are running in fight or flight without realizing it.
Close on
If that sounds like you, the Fight or Flight guide breaks it down. Then say: Call or text the office at 248 616 0900, or visit vaneverychiropractic.com.
Paired guide: Fight or Flight →
How a Dad Got Back to Lifting His Kids Without Back Pain
60 to 90 sec · Casual one take
Open with
This dad just wanted to pick up his kids again without his back stopping him. Here is what happened.
Talk about
- Paint the everyday picture: the back pain that made lifting his kids a real problem.
- The small wins first, then getting back to the thing he actually missed.
- Keep it honest: function and comfort, not a guarantee.
Close on
If low back pain is keeping you from the everyday stuff, grab the Back Pain guide. Then say: Call or text the office at 248 616 0900, or visit vaneverychiropractic.com.
Paired guide: Back Pain →
Day 4
Condition explainer
Sciatica Explained in Plain English in Under 2 Minutes
60 to 90 sec · Talk to camera at the desk
Open with
Sciatica, in plain English, in under two minutes. Here we go.
Talk about
- What sciatica actually is, in simple words, that nerve running from the low back down the leg.
- Why it shows up: irritation and interference along that nerve path.
- Why gentle, nerve focused care can help calm it down, no twisting, no force.
Close on
Want the full plain English version? Our Sciatica guide has it. Then say: Call or text the office at 248 616 0900, or visit vaneverychiropractic.com.
Paired guide: Sciatica →
Why Your Neck Hurts From Your Phone, and What Helps
45 to 60 sec · Quick selfie, phone in hand
Open with
(hold up your phone) This is why your neck hurts. Let me show you.
Talk about
- The tech neck visual: head down at the phone, hours a day, the load that puts on your neck.
- What it does over time to posture and tension.
- A couple of simple things that help, plus how gentle care fits in.
Week 2 · The Perfect Storm Series
Day 6
Perfect Storm 1 of 5
What Is the Real Root Cause of My Child's Struggles?
60 to 90 sec · Desk talk to camera
Open with
Parents ask me this all the time. What is the real root cause of my child's struggles? Let me start the answer.
Talk about
- This is question one of the Perfect Storm. Open the series here.
- So many childhood struggles trace back to one thing: a nervous system that turned its stress response on and never fully turned it back off. Stress, stuck on.
- Name subluxation gently, the interference that keeps the system stuck. No fear, no blame.
- Stay hopeful: when we find it, we can address it.
Day 7
Perfect Storm 2 of 5
What the Heck Is the Perfect Storm?
60 to 90 sec · Car or desk selfie
Open with
So what the heck is the Perfect Storm? Here is the honest answer.
Talk about
- It is not one single cause. It is three stressors that stack up.
- One, prenatal and maternal stress. Two, birth trauma and intervention. Three, toxin and medication load.
- Stacked together, they can leave a developing nervous system stuck in fight or flight.
- Calm and hopeful, and be clear: this is not about blaming any mom. It is about understanding the storm so we can help.
Close on
Our Stress and Anxiety guide goes deeper. Then say: Call or text the office at 248 616 0900, or visit vaneverychiropractic.com.
Paired guide: Stress & Anxiety →
Day 8
Perfect Storm 3 of 5
Birth, the Vagus Nerve, and the Gut: How They Connect
60 to 90 sec · Desk talk to camera
Open with
Birth, the vagus nerve, and the gut. They are more connected than you would think. Let me connect the dots.
Talk about
- Question three. Keep it simple.
- How birth interventions can stress the upper neck and brainstem, the air traffic control for the whole nervous system.
- How that touches the vagus nerve, and how the vagus nerve ties the brain and the gut together.
- Mention antibiotics as part of that toxin load. Supportive, no fear.
Close on
The Vagus Nerve guide lays it out. Then say: Call or text the office at 248 616 0900, or visit vaneverychiropractic.com.
Paired guide: Vagus Nerve →
Day 9
Perfect Storm 4 of 5
Why Didn't My Doctor Tell Me About This?
45 to 60 sec · Honest, grounded selfie
Open with
A lot of parents ask, why didn't my doctor tell me about this? It is a fair question.
Talk about
- Answer it fairly: it is not bad people. It is an incomplete system, built to manage symptoms rather than look at the nervous system root.
- Real respect for medical doctors, they do important work.
- Then explain what makes the Van Every approach different: we start at the nervous system.
Close on
See what that looks like in our What Makes VE Different guide. Then say: Call or text the office at 248 616 0900, or visit vaneverychiropractic.com.
Paired guide: What Makes VE Different →
Day 10
Perfect Storm 5 of 5
Drug-Free Steps to Help Your Family Out of the Storm
60 to 90 sec · Warm talk to camera
Open with
Let me close this series with the best part: the drug-free steps to help your family out of the storm.
Talk about
- Question five, and the hopeful one. Close the series warm.
- The simple, drug-free actions a family can take.
- It starts with a gentle neurological assessment, to see what the nervous system is actually holding.
- Invite them in. This is the clear next step.
Week 3
Her Baby Finally Settled, A Colic Story Every Parent Should Hear
60 to 90 sec · Warm car selfie
Open with
Her baby finally settled. If you have a colicky little one, this story is for you.
Talk about
- The exhaustion of a baby who will not settle, you do not have to oversell it, parents know.
- The relief in that family once things calmed, gentle and reassuring.
- Keep it grounded: feather light care, supporting a stressed little nervous system.
Close on
Our Colic guide is a good place to start. Then say: Call or text the office at 248 616 0900, or visit vaneverychiropractic.com.
Paired guide: Colic →
Day 12
Condition explainer
Your Nervous System Runs Everything, Here Is Why That Matters
60 to 90 sec · Desk talk to camera
Open with
Your nervous system runs everything. Here is why that actually matters for you.
Talk about
- The big picture in simple words: the nervous system is the control system for the whole body.
- When it is stuck in stress, you feel it everywhere.
- Name our two gentle techniques, KST and Talsky Tonal, light and specific, no cracking.
Close on
Want the simple version? Nervous System 101 has it. Then say: Call or text the office at 248 616 0900, or visit vaneverychiropractic.com.
Paired guide: Nervous System 101 →
The Pregnancy Anxiety No One Warns You About
60 to 90 sec · Gentle one take
Open with
There is a kind of pregnancy anxiety no one really warns you about. Let me tell you about one mom.
Talk about
- An expecting mom carrying more stress and worry than she expected.
- How gentle care helped her body ease, grounded in comfort, not promises.
- Warm and respectful throughout.
Is It Safe to Adjust a Baby? The Question Parents Ask Most
45 to 60 sec · Quick selfie
Open with
Is it safe to adjust a baby? It is the number one thing parents ask me, so let me answer it honestly.
Talk about
- Meet the fear head on, with respect for it.
- Describe how feather light the contact is, about the pressure you would use to check a ripe tomato.
- Gentle and specific, no cracking or twisting, ever, with little ones.
Day 15
Condition explainer
What Gentle Chiropractic Actually Means at Van Every
60 to 90 sec · Talk to camera
Open with
When we say gentle chiropractic at Van Every, here is what we actually mean.
Talk about
- Our two techniques, KST and Talsky Tonal.
- No cracking, no popping, no twisting. Light, specific care.
- Why gentle and specific can do so much for a stressed nervous system.
He Was Told Surgery Was Next, Then He Tried Gentle Care
60 to 90 sec · Car selfie
Open with
He was told surgery was probably next. Then he tried gentle care first. Here is his story.
Talk about
- Set it up carefully: a disc patient who was bracing for surgery.
- The turnaround you watched, grounded and honest, no guarantees, every body is different.
- The point: it can be worth exploring gentle options first.
Close on
Our Disc Herniation guide is a good start. Then say: Call or text the office at 248 616 0900, or visit vaneverychiropractic.com.
Paired guide: Disc Herniation →
Day 17
Condition explainer
ADHD and Focus: How Nervous System Care Fits In
60 to 90 sec · Desk talk to camera
Open with
ADHD and focus. Let me explain how nervous system care fits into the picture.
Talk about
- The nervous system angle for focus and regulation, in plain words.
- Supportive framing only: we are not replacing anything, we are supporting a calmer system.
- A child whose nervous system is less stuck in stress often has an easier time settling and focusing.
Close on
Our ADHD and Focus guide walks through it. Then say: Call or text the office at 248 616 0900, or visit vaneverychiropractic.com.
Paired guide: ADHD & Focus →
The Real Reason Kids Are Not Sleeping
45 to 60 sec · Casual selfie
Open with
The real reason a lot of kids are not sleeping might surprise you. Quick story.
Talk about
- A child who could not settle at night, and the family running on empty.
- The calmer, better sleeping kid that followed once the nervous system settled.
- Keep it grounded and warm.
Close on
Our Kids Sleep guide can help. Then say: Call or text the office at 248 616 0900, or visit vaneverychiropractic.com.
Paired guide: Sleep (Kids) →
Meet the Three Doctors Behind Van Every
60 to 90 sec · Walking selfie around the office
Open with
(walking through the office) Come meet the three doctors behind Van Every.
Talk about
- Introduce all three: Dr. Saylor, Dr. Johr, and Dr. Zach. Give each a warm line.
- Our family first approach, every age welcome.
- The feel of the place, that is what you are walking them through.
Close on
Meet the whole team in our Meet the Team guide. Then say: Call or text the office at 248 616 0900, or visit vaneverychiropractic.com.
Paired guide: Meet the Team →
A Teen's Scoliosis Journey, From Worry to Confidence
60 to 90 sec · Gentle one take
Open with
A teen's scoliosis journey, from worry to confidence. Let me tell you about it.
Talk about
- The worry a parent and teen carry at that first scoliosis conversation.
- The journey, grounded in comfort, posture awareness, and support, no guarantees.
- The confidence that grew along the way.
Close on
Our Scoliosis guide is a good place to start. Then say: Call or text the office at 248 616 0900, or visit vaneverychiropractic.com.
Paired guide: Scoliosis →
Week 4
Day 21
Condition explainer
Why We Talk About the Immune System at a Chiropractic Office
45 to 60 sec · Desk talk to camera
Open with
Why do we talk about the immune system at a chiropractic office? Good question.
Talk about
- The nervous system and immune connection, in simple words.
- Supportive framing: a less stressed nervous system supports a body doing its job.
- No overclaims, just the connection.
Close on
Our Immune Support guide explains it. Then say: Call or text the office at 248 616 0900, or visit vaneverychiropractic.com.
Paired guide: Immune Support →
Chronic Fatigue: When You Are Tired No Matter How Much You Sleep
60 to 90 sec · One take selfie
Open with
Tired no matter how much you sleep? Let me tell you about someone who felt exactly that.
Talk about
- The grind of chronic fatigue, tired in a way sleep does not fix.
- An energy comeback story, careful and honest, every body is different.
- The nervous system angle: a system stuck in stress burns you out.
Close on
Our Chronic Fatigue guide can help. Then say: Call or text the office at 248 616 0900, or visit vaneverychiropractic.com.
Paired guide: Chronic Fatigue →
My Kid Is So Anxious, What Can I Do?
45 to 60 sec · Warm selfie
Open with
My kid is so anxious, what can I do? Parents ask me this with real worry in their voice.
Talk about
- Meet it with empathy first, you see how hard it is.
- The nervous system angle: a system stuck in fight or flight feels anxious.
- How gentle care supports a calmer baseline, supportive framing only.
Close on
Our Kids Anxiety guide is a good first step. Then say: Call or text the office at 248 616 0900, or visit vaneverychiropractic.com.
Paired guide: Anxiety (Kids) →
The Postpartum Recovery Nobody Plans For
60 to 90 sec · Gentle desk selfie
Open with
There is a postpartum recovery nobody really plans for. Let me tell you about one new mom.
Talk about
- The reality of recovering while caring for a newborn.
- A new mom's recovery story, gentle and respectful.
- How supportive care fit into her getting her feet back under her.
Day 25
Condition explainer
Sensory Overload in Kids, Explained Simply
60 to 90 sec · Talk to camera
Open with
Sensory overload in kids, explained simply. Let me break it down.
Talk about
- What sensory processing struggles can look like day to day.
- The nervous system in plain words: a system on high alert takes in everything at once.
- How gentle, supportive care fits in, no overclaims.
Close on
Our Sensory Processing guide walks through it. Then say: Call or text the office at 248 616 0900, or visit vaneverychiropractic.com.
Paired guide: Sensory Processing →
Day 26
Condition explainer
Webster Technique and Why Pregnant Moms Ask for It
60 to 90 sec · Calm talk to camera
Open with
Webster technique. Pregnant moms ask for it by name, so let me explain what it is.
Talk about
- Webster in simple terms: gentle, specific care that supports a comfortable pregnancy.
- Who it helps and why moms seek it out.
- Calm and reassuring, gentle and specific, no cracking.
Aging Well: Why It Is Never Too Late to Care for Your Spine
60 to 90 sec · Car selfie
Open with
Aging well. Here is why it is never too late to take care of your spine.
Talk about
- An older patient staying active, doing the things they love.
- Comfort and function, grounded, no guarantees.
- The hopeful point: care meets you where you are, at any age.
The Fertility Journey and Whole Body Wellness
60 to 90 sec · Sensitive one take
Open with
The fertility journey is tender, and whole body wellness is part of it. Let me share a hopeful story.
Talk about
- Be sensitive and respectful, this is a tender topic.
- A hopeful story about supporting whole body wellness during the journey.
- Grounded framing: support, not promises.
Ear Infections Again? What I Wish Every Parent Knew
60 to 90 sec · Warm car selfie
Open with
Ear infections again? Here is what I wish every parent knew.
Talk about
- The cycle of repeat ear infections that wears families down.
- A calmer season story for a child, careful framing, no cure language.
- The nervous system and drainage angle, kept simple and supportive.
Close on
Our Ear Infections guide is worth a read. Then say: Call or text the office at 248 616 0900, or visit vaneverychiropractic.com.
Paired guide: Ear Infections →
Come See the Van Every Difference for Your Whole Family
45 to 60 sec · Friendly one take in the office
Open with
Come see the Van Every difference for your whole family. This one is an invitation.
Talk about
- Invite families of every age, from the littlest ones to grandparents.
- The family first feel of the practice, three doctors, gentle care.
- Warm and welcoming, close the month on an open door.
Close on
Our Family Wellness guide is a great place to start. Then say: Call or text the office at 248 616 0900, or visit vaneverychiropractic.com.
Paired guide: Family Wellness →