A four week pediatric root-cause campaign, ready for your approval
Everything below is drafted and waiting. These are the calls that only you can make. The strategic ones unlock the campaign; the dated ones can be answered as each post approaches.
Strategic shape of the campaign Asset needs a real, consented photo, clip, or quote Confirm a date, time, or detail
| Decision | What we need from you | By when |
|---|---|---|
| Strategic Campaign go-ahead | Are you comfortable with the Perfect Storm root-cause framing as the public anchor for VE pediatric content for four weeks? (The handout itself is already Zach-approved; this is about building a campaign around it.) | Before Mon 6/22 |
| Strategic Condition set | The spotlights cover ADHD, sensory (SPD), autism, anxiety, PANDAS / PANS, and OCD. Any condition to add, drop, or soften? OCD is the one that also reaches adults; keep it child-first or allow it to speak to adults too? | Before Mon 6/22 |
| Strategic Lead magnet sign-off | Approve the Perfect Storm parent guide draft so it can be rendered and published. This wires the live download link that nearly every post points to. Also confirm the bio-link target for the month. | Before Mon 6/22 |
| Strategic Anchor video | Zach is filming the Perfect Storm talk. Do you want to appear or co-present, or is Zach the single on-camera voice? And rough timing, so we can seed clips into later weeks. | Flexible (later weeks) |
| Post | What we need from you | By when |
|---|---|---|
| Confirm Mon 6/22 doTERRA story | Confirm the workshop lands Mon 6/22 at 7pm and that Tricia is hosting. | Mon 6/22 |
| Asset Wed 6/24 care-in-action | An already-approved clip or still of a real child getting a gentle check, with consent for the child shown. If none exists, we run an approved still. | Wed 6/24 |
| Asset Fri 6/26 parent quote | A real, consented quote from an actual VE family. The current on-image quote is a clearly marked placeholder we will not post. | Fri 6/26 |
| Asset Sun 6/28 doctor POV | Which doctor's voice and photo to use (we suggested you for the pediatric warmth angle), so the copy matches the doctor shown. | Sun 6/28 |
| Asset Wed 7/1 care-in-action | Approved clip or still of a real school-age child getting a gentle check. | Wed 7/1 |
| Confirm Fri 7/3 holiday | Confirm the office is closed Fri 7/3 for the 4th and reopens as normal. | Fri 7/3 |
| Asset Sun 7/5 parent story | A real, consented VE family quote to replace the marked placeholder. | Sun 7/5 |
| Asset Wed 7/8 care-in-action | Approved clip or still of a real child getting a gentle check. | Wed 7/8 |
| Asset Sun 7/12 testimonial | Joanne Shango's OK to use her story, plus a confirmed clip timestamp. Her on-screen words will be her actual quote, nothing invented. | Sun 7/12 |
| Asset Wed 7/15 care-in-action | Approved clip or still of a real baby getting a gentle check with a parent present. | Wed 7/15 |
| Confirm Thu 7/16 Kids Club | Confirm the Beach Party lands 7/16, the $25 price, and the "17 and under" eligibility. | Thu 7/16 |
| Asset Fri 7/17 success story | A real, consented before-and-after from an actual VE family to replace the marked placeholder. | Fri 7/17 |
| Confirm Sat 7/18 Saturday hours | Confirm Dr. Zach is in, the date, and the hours, plus which approved photo if one is used. | Sat 7/18 |
One nervous system, not five separate problems.
Most parents of a child with ADHD, sensory struggles, OCD, anxiety, or an autism diagnosis have been handed those labels as separate problems, each with its own specialist or medication. The Perfect Storm story reframes them as connected downstream expressions of one upstream issue: a nervous system pushed into a chronic stress state by a compounding sequence of early stressors, leaving the autonomic nervous system and vagus nerve dysregulated.
The campaign's promise is gentle, neurologically-focused chiropractic as a drug-free way to support nervous-system regulation alongside, never replacing, the medical and therapeutic care a family already trusts. We support the nervous system and help the body do its own work. We do not cure, treat away, or guarantee outcomes for any condition.
The four weeks build a gentle arc, opening with the shared story and closing on babies, real family stories, and the invitation to come in.
What is the Perfect Storm? Introduce the one-system idea to a cold, family audience.
Sensory processing and attention as the nervous system in overdrive. Holiday week, office closed Fri 7/3.
Immune, gut, and sleep as the same root, with a real family testimonial.
Earliest support, success stories, and the warm invitation to book. Series close.
28 content days, all drafted. Feed posts run on Instagram and Facebook with a full caption and five hashtags. Stories are short, Instagram only. The "needs" column is the same as the decision list above, repeated here in context.
Carousel Feed post Reel / photo Story
| Day | Format | Topic | Needs from you |
|---|---|---|---|
| Mon 6/22 | Carousel 8 + Story | What is the Perfect Storm? Set the story. Plus doTERRA workshop story. | Confirm doTERRA date / 7pm / Tricia. Sign off guide so the download link goes live. |
| Tue 6/23 | Single-tip | One simple at-home nervous-system tip, ladders to the guide. | Ready. Branded graphic only. |
| Wed 6/24 | Reel / photo | Care in action: a gentle, specific child check. | Approved child-check footage or still. |
| Thu 6/25 | Myth-bust | Gentle care myth vs reality. | Ready. Branded graphic only. |
| Fri 6/26 | Parent quote | A real family's words on finding the missing piece. | Real consented family quote (placeholder now). |
| Sat 6/27 | Story poll | Which topic do you want next? Poll seeds later weeks. | Ready. Story frame + poll sticker. |
| Sun 6/28 | Doctor POV | A doctor's heart for pediatric families. | Confirm which doctor + photo. |
| Day | Format | Topic | Needs from you |
|---|---|---|---|
| Mon 6/29 | Carousel 8 | Sensory overwhelm as a nervous system locked in stress. | Ready. Render only. |
| Tue 6/30 | Single-tip | A calming-input tip for sensory kids. | Ready. Branded graphic only. |
| Wed 7/1 | Reel / photo | Care in action: school-age gentle check. | Approved school-age footage or still. |
| Thu 7/2 | Myth-bust | Focus and attention myth vs reality. | Ready. Branded graphic only. |
| Fri 7/3 | Holiday | Office closed for the 4th. Light ChiroLand teaser. | Confirm closure. |
| Sat 7/4 | Story | Festive 4th of July note. No offer. | Ready. Festive frame. |
| Sun 7/5 | Parent story | A family's sensory journey. | Real consented quote (placeholder now). |
| Day | Format | Topic | Needs from you |
|---|---|---|---|
| Mon 7/6 | Carousel 8 | Immune, gut, and sleep as one dysregulated system. | Ready. Render only. |
| Tue 7/7 | Single-stat | Plain-language one-pager. No invented numbers. | Ready. If you want a cited figure, we source it, never invent it. |
| Wed 7/8 | Reel / photo | Care in action: gentle child check. | Approved child-check footage or still. |
| Thu 7/9 | Myth-bust | We support the body, we are not treating illness. | Ready. Branded graphic only. |
| Fri 7/10 | Single-tip | A simple immune-resilience routine tip. | Ready. Branded graphic only. |
| Sat 7/11 | Story Q&A | Ask us anything. Question sticker. | Ready. Story frame + sticker. |
| Sun 7/12 | Testimonial | Joanne Shango's real story. | Joanne's OK + confirmed clip timestamp. |
| Day | Format | Topic | Needs from you |
|---|---|---|---|
| Mon 7/13 | Carousel 8 | Earliest support: the prevention window for babies. | Ready. Render only. |
| Tue 7/14 | Single-tip | A gentle tip for new and expecting parents. | Ready. Branded graphic only. |
| Wed 7/15 | Reel / photo | Care in action: baby check with parent present. | Approved baby-check footage or still. |
| Thu 7/16 | Feed + story | Kids Club Beach Party. | Confirm date / $25 / 17-and-under. |
| Fri 7/17 | Success story | A family before-and-after. | Real consented before / after (placeholder now). |
| Sat 7/18 | Saturday hours | Dr. Zach is in this Saturday. | Confirm Dr. Zach + date + hours. |
| Sun 7/19 | CTA / recap | Series close. Recap the story, invite the next step. | Ready. Branded graphic only. |
This campaign leans on assets that already exist plus light repurposing. Two are ready for your eyes now.
The unifying download nearly every post points to. Sign-off lets us render and publish, which makes the live link work.
The slide deck behind Zach's filmed talk. The richer anchor we seed clips from in later weeks.
ADHD, sensory, autism, anxiety, PANDAS / PANS, and OCD. Each ladders its condition back to the one-system story.
A short email and social caption per condition, drafted and held for the nurture and spotlight layers.
Every draft in this campaign has been scanned against the VE brand spec. The checks below all pass before anything reaches you.
The fastest path to launch: a yes on the four strategic decisions and the guide sign-off unlocks Week 1, and we bring you each dated asset as its day approaches. Thank you for reviewing.