How to Book Health Talks

Hey everybody, we are just about to get started, I believe we are going to get going here in just a minute. So listen, I'm excited to share with you how to book more talks. And I want you to stay with us all the way to the end because I've got my last couple of slides are like the cherry on top, the one extra thing you can do. And a lot of times we do these free webinars and I'll get some amazing feedback that the info we provided was worth its weight in gold. We could have charged the fee and people would have provided. So when we get done, if you do appreciate it, all I'm going to ask is that you leave us a positive comment, throw something on social media, comment under a post I did.

It could be a direct message. Just shoot me some feedback that you enjoyed it and you got something out of it because I just feel like we're in a big push right now to kind of move the needle before big farmer reorganizes. And what I mean is we've got a lot of things going on in healthcare. There's been a big shakeup. I kind of like the idea of Bobby Kennedy doing what he's doing to the point that I borderline love it. Right.

So my feeling is if we can get this going in the right direction, then this is your opportunity to attract a bunch of new patients. Grow your practice over the next couple of years because big pharma has kind of been on the hot seat for their procedures and practices to date and for the first time in large part because of somebody like Bobby Kennedy. There's a lot of things going on globally, not just in the US that people are starting to question things. And this, I think, um, social credit, if you will, the social credit that you just blindly trust big pharma and don't ask any questions. It's going away. And so to me, this is an opportunity to move the needle, but they will be organized.

They will come back. And I just want to be clear. This is based on facts. Okay. I'm in practice. I share what I do.

We booked 11 talks in the month of May. I think our total new patient count of people that have prepaid, we're not done seeing all of them, but the people that have prepaid is like 118, 119 for the month of May at the time of this, I know we're in June, but our last talk was like the 29th or 30th of May. And so obviously those new patients are spilling into June. So just to be clear, all the talks from the month of May, 11 of them have yielded over 100 new patients, but they will continue to spill into the month of June. So just full disclosure, I didn't do the talks and then process them in May. I don't think that matters, but I just want to be clear, no false pretenses.

And then the reality is a lot of this is coming from experience of things I've done wrong. And what I'll go through here is also what you can do right. There's a lot of ways to learn. I think making the mistakes and learning the lessons is important, but what I like to share tonight and what I want to do with you through the day, whether you're in Australia, in Europe, if this is a good morning call for you, uh, you know, on the West coast in the U S is give you the lesson without the mistake. I'm going to say that again. You can make mistakes and learn the lessons, but a lot of people don't learn the lesson when they made the mistake because they can't reflect themselves.

So what I like to do is give you the lesson so you can avoid the mistakes and still have the experience as though you did this yourself. So we have attracted over 100 new patients in the month of May, 2026. Again, if this is a, in Australia, you're probably going to watch this back as a link. If this is in Europe, this is a nighttime talk. I'm going to go quick with as much speed as possible because I have a lot to cover, but there are things you're going to take notes. There are things here that will help you out.

You will book more talks. Let's beat these people to the appointment scheduling before big pharma gets there. Let's get them in your practice before big pharma gets into their product. That's how I feel. Okay. And then I also have the added advantage and it's an unfair advantage that it's the tutoring effect.

And what I mean by the tutor effect is I also have over 500 clients as chiropractors that bring me their problems, their questions, their concerns. And the reality is this is one of those things that the tutor effect means I get to take the docs problems, help them solve the problems. And I've got my ear to the ground. I know what's trending. I know it's not working. I know it is working.

And so coupled with my experience, I've got a compounding effect that's exponential from the docs I coach, whether it's on how to do health talks or how to do things in their practice or just the marketing or how to set up talks. Like there's a lot of benefits to the position I'm in because I'm in practice and I teach, I'm in practice and I coach other docs. So number one, let's start with what isn't going to work. And that is fishbowl leads. Fishbowl leads are fishy. They stink, bruh.

And in fact, it's so saturated in Southern California. Billy DeMoss and I have always said we practice in the big leagues of chiropractic, meaning where we practice. There are over 8000 chiropractors in Southern California, over 12000 in the state. That is more chiropractors in California than Australia and the whole of Europe combined. We have more chiropractors in California than all of Europe and all of Australia. And so to give you an idea, something like putting a fishbowl out and having people drop their business card.

We had chiropractors in our area stealing the fishbowls from other places. So going back 15 years ago, I never liked this thing. I think it's stupid. But when we tried this 15, 16 years ago, we had people stealing the fishbowls. So we put in some fake cards and they called this trying to book talks from fishbowls that we had put out. And I was like, this is an all time low.

I'm not going here. So we're not going to do that. Screw the fishbowls. Stupid. But let's get into what is working today. And I've got to start with a context of absenteeism versus presenteeism.

This might seem a little bit like fluff. I promise you it's not. The crux of the conversation is this, that companies and small businesses are being affected more by presenteeism than they are by absenteeism. Now, let me define that absenteeism is what it costs a company in euros, in Australian dollars, in British pounds. It's what it costs a company in US dollars when people show up to work and they're not able to perform their job. That is called presenteeism.

Absenteeism is what it costs a company if they're sick, have low back pain and they're unable to go to work. So just to be clear, I might have said that reverse. Absenteeism is the cost of people being absent. Presenteeism is the cost of people being present but not productive. Right. Absenteeism is the cost of people not showing up to work.

Presenteeism is the cost of people being at work and not being present, like they're not physically there. Right. Said differently, they're worthless. So presenteeism costs more money than absenteeism. The reason this is important is if you're talking about cold and flu prevention, it's of interest but not a major one. If you're talking about people showing up to work without energy, I'm going to tell you energy is defined as the ability to do work.

Every HR director knows that. So if you can speak to presenteeism, you're going to have their attention. If you even use that word when you call in to book a talk, you'll have their attention. Absenteeism is OK, people being sick, stressed out, back pain, it's OK. But if you can use their lingo, number one, that's a huge bonus point. Number two, if you can speak to solve their problems, I can help you with presenteeism because your employees that show up have low energy.

Energy is defined as the ability to do work. I'd like to help you get the energy up at your company. Now you've got traction. So, again, this is not a fluff slide. It kind of falls into one of two categories. And if you find yourself only talking about back pain, ergonomics and people missing work, you're actually missing the bigger piece of the equation, which is presenteeism.

Coincidentally, philosophically, this means a vitalistic, salutogenic message is going to be better received than just a mechanistic one. Now, there's room for mechanism inside vitalism. But I want to tell you, when it comes to book and talks, I do not put my chiropractic philosophy on the shelf. When it comes to booking talks, I don't put my philosophy aside. It's the filter. I run everything through.

So having said that, here's a reason why this is so important. General Motors, for the last couple of decades, has spent more on health insurance than the actual steel to make their cars. They have spent almost two times as much on health insurance than they do on the products that go in the cars, which means they have a huge cost. Especially if things are being produced in the U.S. before they can even pump a car off a lot. HMOs spend more on adverse drug reactions than on the drugs themselves, meaning they know if they can keep people off of drugs, they would prefer that because when people start taking their cheap drugs, it actually costs them more. So again, speaking contextually, this is super important.

And then the average diabetes test for type 2 diabetes in the U.S. is around $100. Yet the average treatment for a diabetic patient, and let's be honest, type 2 diabetes is given to themselves. It's behavioral. It's not bad luck or bad genes. You gave it to yourself. So the average diabetes test is around $100 to then make some lifestyle recommendation changes.

And yet if someone is labeled as a diabetic, not pre-diabetic, but they're on the medications, it's going to cost the company about $17,000 a year. So there is some huge benefits to getting in front of problems to do in wellness care. And let's also state the facts. Pre-2020 health talks were booming. In fact, it was probably getting too saturated. Part of why I want you to stay with this to the very end, because the last slide I'll show you is one more way to book a talk.

So stay with us all the way to the end, because at the end, I'll continue to get through the finish line, things that'll help you in your practice. And if you apply it now this week, then you could be booking talks in the month of June or July, depending on how quickly you apply it. But we can't wait because I really feel like the whole 2020 and the world shutdown kind of led to a reprieve. And there's not a lot of people now doing corporate talks out there in the community. It's a great time for you. But if you sleep on this in a year, year and a half, you're going to realize opportunity missed, opportunity gone.

This is a really cool time to reset your marketing. But what do I know? Right. I only had 100 new patients last month. I think we've already got 40 people on care plans, which means we're up over 100 visits per week. And I'm about to take three months off by June, July and August.

I'm doing a lot of lacrosse. I'm going to speak in Australia. I've got a gig in Europe. So the truth is, I don't really have to be in my office for 90 days. Once we put people on care plans, my associate can adjust. I've got total freedom.

If you want that, then apply some of these rules as you go through. Now, who does the talk? Certainly it matters. When the word I like to use when you're effectively drawing, we drew over double digit new patients per talk, right? They can do the math. We did 11 talks.

We got 118, 119 new patients. That's over 10 per talk. Huge. So if it's more than 10 people to talk, that's what I call rainmaker status. Part of why we did that is I edutain my audiences. I don't just educate.

I'm not there to entertain, but I'm there to do both. I'm there to teach in a way that's unforgettable. I'm there to give information that's undeniable and I want to do it in a way that's absolutely life altering. So those are big statements, right? But the truth is when you can edutain, speak with purpose and always give a call to action, it should be a breach of your own moral integrity. If someone doesn't have a call to action at the end of their talk, why would you come here and just entertain me with info?

If I looked hard enough on the internet, I could find it as opposed to giving me the call to action, which I'm never going to get online. So when you have a live audience, it should be a breach of your own integrity that you don't do this in a memorable way and always give an offer. Even when I'm asked not to, there's polite ways to give offers. There's polite ways to ask for forgiveness so you're not begging for permission. And that's what I teach at my Speak 2 Track Believers Workshop, how to do the close so that you get action. Now I'm going to be on three continents in the next three months.

I'll be in Australia in June. I'm going to do this in the US in July and in early September, I'll be in London. So within 90 days, I'll be on three different continents teaching docs how to do talks. And maybe most importantly is the art of the clothes, how to phonetically draw people in, how to use soft language so that you get people. In fact, we used to call this workshop The Art of the Clothes, but I changed it so much. About 50 percent of the content has been changed.

We changed the title of the workshop because it's a different workshop at this point. If you listen to the Chirofactor podcast, please write that down. If you don't know what I'm talking about, James Chestnut and I do something called the Chirofactor and it's on YouTube, Spotify and iTunes. And we've talked a lot about corporate talks. We've talked a lot about getting new patients into practice from talks. And one of the most important things is there's three different ways to do the talks.

It's an in-house lecture, which is about 50 to 55 minutes under an hour. But you can go the longest with an internal talk. Lunch and learns at companies and corporations are about 30 minutes of speaking time. 30 to 40 would be the max and then 10 minute talks or 10 minute talks. So what I teach is three different formats, 10 minute talks, lunch and learns, which are 30 minute talks. And then in your practice talk, that's about 55 minutes. With this workshop, we also give you a library of talks that are recorded of me at companies to take home.

We let you record a 10 minute talk in the workshop. I do it for you live. You can record it for your phone. And there's also a 10 minute talk. So at the end, if you're like, this is all great, but I'm not strong with my talks or I haven't done them since pre-COVID, then just hit this workshop. Okay.

When you sign up for Speak to Attract Believers, you're also given eight hours of content online before the workshop begins. So you have that in mind. There's a two day workshop in person on each continent. And then there is a library of talks. What kind of talks? Three different kinds of talks. 10 minute, 30 minute and 55 minute.

That sounds like a lot. You're right. But I'm just going to go with the assumption you've already done this workshop and I'm going to pick it up from the talks. If that's the weak spot in your game, you haven't done a workshop like this since pre-COVID, you probably ought to come and do this. Okay. So here's what I'm going to start with.

Number one, what I say in the actual talks is in part what I say to get the talk. Let me say that again, my key speaking points, and I'm going to go through these in this lecture tonight as we go through this, then I'm going to share with you. And I keep saying tonight because I keep thinking of the European docks, whatever time zone it's in, it's three in the morning for you Aussies. But the point is, whatever you do in your talk, you're going to have soundbites to help you book the talk. So whatever you say in the talk, it's going to help you land the talk. And what I mean is this was a concussion talk.

And I said, listen, we need to get a preseason test on athletes so that we can do a midseason test if they ever have a head trauma that starts with x-rays, cervical curve, things that we want to look at. You can decide a different parameter for your practice, but they would need to come in. And then how we book it is we say, listen, most of these athletes need a preseason for comparison. We have to get them in. And that's part of how we do the actual talks. If I'm talking to somebody about stress, we would say stress is the silent killer.

Stress isn't measurable. It's interpretive. So I'm talking to somebody on the phone. I would use those same soundbites. Now, I'm going to get into context. I'm going to get into who before how.

And then I'm going to get into content of what to say when you go to book these. This is loaded. And again, the very last slide is more value to you. So hang with me because this outer ring of context, I think, is important. And then I'm going to jump into who before how. And what's important is, you know, their currencies.

And then I'll give you exactly what to say. So this is we probably could have charged some money for this. In fact, I thought about doing that. Oh, because we were going to raise money for schools, chiropractic schools. And I just kind of got to it too late. Voice is a little raspy for a month because I've been doing talks all over town.

And then our lives, we were in here Saturday. I was eight for nine with my report of findings. Eight people signed up out of nine for care plans. And I had to do them Saturday because we have so many new patients. So little horse. Here's the deal.

It's always easier to go to the party than it is to go to the party. And I see a lot of docs doing internal events. I'm not against it. We do that once a quarter, every 90 days. We did a women's event last month because it was Mother's Day in the month of May. And I had my associate do that.

This is like a dry run. June in America is Father's Day. So we have an outside deck. We bring a bartender in. We've done cigars. We've done a sommelier for whiskey and we do wine and whiskey for men and women.

For men and women, we do a cigar night. I don't really care. I think it's all fun, but it's a lot of work. And I think it's a lot more work than it needs to be. So the in-office event is going to be expensive. It's going to be time consuming.

It's going to be energy consuming of your team. I would rather go to a talk where the party is already assembled and I'm just a guest. So let's just be clear up front. There's different venues. Yes, I do an in-office talk every 90 days. And I'll give you some examples you can do as well.

Again, I'm going to lay out some really good stuff for you tonight. However, as we go through, I see a lot of docs and I've tried talks and it just doesn't work. As well as the numbers that you've put up, I go, OK, number one, have you done speak to attract believers workshop? And number two, if you're only doing internal events, then half of the audience or more is your patients. So you've got lesser odds. Going to the party is less expensive, more fun for you.

And when you're done, you can kind of like might drop it. I'm out of here. And you bolt and you go back and you adjust your patience. That's what I prefer. So not against in-office talks. It's just not ideal for the growth that we're having right now.

Nor is it going to be good for you. May in America is Teacher Appreciation Month. So if you're an Aussie and it's bright and early morning for you, this is probably not going to apply. You might want to look it up. When is Teacher Appreciation Month? But it's usually as we get closer to the end of the school year.

So it's wintertime in Australia right now. And I'm guessing in a few months they probably do a Teacher Appreciation Month, August or September. For the Australians. So please keep an eye on that if you're in the Southern Hemisphere. If you're a U.S. doc and you missed it, then May is it we did. I think three of our talks were school talks that we did of the 11.

So just to be totally transparent that we did some 10 minute talks for teachers at a currently assembled meeting. And we probably pulled a third of our new patients from those three talks because I was part of some pretty big meetings and I had a warm introduction. So not holding anything back, but mark your calendars for next year. Remember that you have internal events, what we call data mining or data mining, where you can get new patients from your practice members. Now I'm going to tell you connection beats contacts. Contacts would be, you know, cold calls, cold leads.

Connections are contracts. The difference between a contact and a contract is the letter R and that R stands for relationship. If you have a relationship with the person you're calling, a relationship with the person you're talking to. Then you've got a better chance of booking the event. If it's just a connection. And you haven't warmed it up, then it's just a contact.

But if you have a relationship as much as possible, then contacts become contracts. And again, the difference between the word contact and contract is the letter R, R is in the word contract and that R stands for relationship. Now, if you're from Australia, we're going to talk about data mining. In the US, we call this data mining. One of the best places you can look inside your practice for warm leads that have a relationship is at your re-exams. Now, at your re-exam, the caveat is this only when the patient has results, I want to emphasize that only when the patient has results, do you ask for their advocacy?

I've seen this done incorrectly, and I've gotten in trouble when I say this because people, oh, you're talking about this coaching group or that coaching group. I don't know who teaches this, but and obviously there's been more than one group because I've had people be like, are you talking about this one or this one? I don't really know, but I've had clients, chiropractors come to me and say, I was taught to do a flywheel as it was described to me by whatever coaching groups were teaching this. And coincidentally, different than fishbowl coaching groups, but it was another bad idea. And this particular bad idea, what they did is they would have. Docs ask the patient at the report of findings when they pick their payment plan monthly or prepay or paid in full or whatever.

Great, I'm glad you're committed to your health. So are we. We're on a mission from God. And what we want to do is do these talks in the community. And now that you've committed to paying for your plan, who do you know and where can we go to do our talks? And my thing is like, whoa, way too soon.

They just agreed to the relationship or maybe going out on a single date and you're like, let's get married tomorrow. And it's like, wait, what? I mean, the thought to me that someone commits to a care plan hasn't even been adjusted and you're already asking for talks is so out of sequence. So just to be clear, I don't know what groups I'm talking about, but it's been brought to my attention by many clients that have jumped into level up and what we teach. And they love what we do here, because what you should be doing is at your 12th visit re-exam when the patient tells you they're getting better, they're sleeping better, they have more energy. Maybe their menstrual cycles that were painful or the menstrual cycles that were irregular are now normal.

And they're loving the added benefits of chiropractic they didn't even count on. And you go, great. Now that you have your results and you see we do way more than low back pain, you see that we do way more than neck pain. Could you help us get that message out? Because of your results, I want to share that with other people out there. If you take that approach, you'll kill it.

OK, you'll kill it. So my feeling is this. When you do your re-exams, you've got something to show and you don't have to just tell. This flywheel idea is a really bad idea. I understand the intent. I think we've got some really pure hearted chiropractors.

But from a behavioral economics standpoint, I wouldn't ask you for a referral when you haven't even eaten in the restaurant. I wouldn't ask you to send people to my restaurant when you haven't even had the food yourself. Some people might do it. They know me really well. That's cool. Blind trust.

But by and large, customers, clients, chiropractic patients, you're asking too much of them. They just committed their health. Now they want to see how it goes. At the first checkpoint, your re-exam, you've earned their trust. And I've always said trust is the currency of the future. So when you've earned their trust and you go, great, I'm glad you got results and we've already exceeded your expectations.

Here's the deal. We get a little frustrated in here because we want more results like this and we just we just can't reach everybody out there. And so this is what I would call and I want you to write this down. A Dutch uncle. It's almost like you put your arm around and go, hey, if you were me, how would you go about getting more talks? And what they do is genius.

They lay out a map for you to get into their place of business. It's called the Dutch uncle. And they lay out a roadmap for how to get in. After you've given them results, and this is critical from a behavioral economic standpoint, if a client or customer has paid you for a service and you've exceeded their expectations on a service, not even met, exceeded, you're allowed to up the ante and ask for more. But in a service industry, you can't ask before delivering. And when you deliver equally for what they expected, even then it's too soon.

You have to exceed expectations and then you've earned the right to up the ante, leverage those results for more and come from that same intent that these other coaches were trying to teach. It's just out of sequence. And if you know me, I'm big on sequencing, because if you do something before it's supposed to be done, it lacks its importance. I'll give you another example. And I want you to write this down. It's called candor, C-A-N-D-O-R.

Candor is where you state something in your talk. So now I'm at the front of the room. Let's say I have 50 people at a company. I'm giving a presentation. I present something first that I'm not good at. Hey, ladies and gentlemen, if you have plantar fasciitis and your feet are killing you.

I don't do foot rubs. I don't do feet. Look, there's a podiatrist in town. He's got a great reputation. Go for it. Talk to her.

She's amazing. Okay. However, if you have this, this and this, I'm known as an expert in those things. So when you start with what I'm not good at first, you humble yourself. It's a lost art with social media. You humble yourself first.

And then whatever comes after in the sequence, whatever comes after me humbling myself holds so much more credibility. That's called candor, C-A-N-D-O-R. Humble yourself first. What you say next holds so much more impact through the roof. It's kind of like that, but for re-exams. It's kind of like candor.

You get to say, listen, we told you you'd be feeling better. And now you're telling me you've got menstrual cycles and cramping and all that stuff's gone away. Does it make sense? We can do more for the community too. Would you ever help us? If you were me, how would you do that?

And that's the Dutch uncle. So you use candor and the Dutch uncle, if you were me, how would you do it? And then they give you the roadmap to getting in. It's massive. Okay. I could cut this webinar right here.

And I think you'd have enough value to book your next talk. I really do. But I'm going to get into more languaging. I'm going to get into some scripting. I'm going to get into some wording because I want this to be a value to you, but I want to be super clear. I'm pulling this out of something we call the Corporate Skeleton Key.

I haven't offered the Corporate Skeleton Key in the last few years because this is a program of how to book talks on a weekly basis. It's an online program that gets live support once a week, but it's for your CA that wants to book outside talks for you, the doc. They set them up. You knock them down. The reason we haven't done Corporate Skeleton Key in a few years for obvious reasons with the shutdowns and COVID and all that stuff in California, some companies are just now going back to work, believe it or not. So I didn't feel comfortable selling a program that's an online program to book talks when nobody was even working from an office space, but it's back on and we're killing it.

And to demonstrate that that's how we did the 11 talks in May is this program. We would have to go through a discovery call that email the bottoms, your person. That's Jeremy, Jeremy at newpatientmaven.com and Jeremy can talk you through if you qualify, what country you're in. There are some towns. We had somebody call recently in a town of 2700 Nebraska and I just said, you'd be overgun. This is not all corporate.

Mostly it's small businesses. Mostly it's community events, but you do need a body of people that can do talks. 2700 in Nebraska. I just said, it's not worth it. So I'm going to pull things out of the vault. It's coming from this program and their scripting and those wording that's going to be killer. How do I know it?

Not because of my 11 talks, it's because the tutor effect, the 500 clients that I teach, that's how I know this is gold. So I just want to be clear. This is coming out of the vault. I haven't done this before. I didn't even advertise this, but I know this stuff will help you out. Prime the pump.

If you're taking notes, please write this down. Prime the pump. The bigger the audience, the bigger the company. You need to prime the pump. The bigger the audience, the bigger the company. You need to do something first.

That's going to initiate a conversation. It could be a debt check, or it could be an insider, could be an employee. But a lot of times we'll send a gift first and I'll follow up and I'll call later. Hey, did you get that message? And it could be a card. It could be a note.

It could be a number of different things I'll get into in a second. But if it's a big audience, prime the pump. And then what I like to teach is who before how. Who am I going to speak to? And then how do I get this thing book? Who do I talk to so that I can get the how to's on the diary, on the schedule, and I can get my talks book.

First thing I would say is talk to your doctor and say, who's your ideal audience? The bottom screen is important. If you are the doctor, then you know this is true. And look, it could be anything. I'm not I'm not trying to judge this, but I have docs that have said, how long did you toxic PPO companies in America? You know, I only want to do PPO's.

I won't do HMOs. And I'm like, all right, that's not my criteria. I kind of love companies that offer an HMO because the new patients coming to our insurance sucks. Can you do a deal for cash? Yeah, yeah, we can. We it's called the middle number.

We prepaid paid in full. Whoo. Right. So the idea is who before how? And what's the bullseye? If you are the doctor listening to this, what do you want the most?

If you want more kids in your practice, I'm going to tell you, go do talks to moms. Makes a lot of sense. I play division one sport in college. I like talking to sports teams. Cool. How do we get more high school athletes in?

And the reason I love high school athletes is they're usually 15, 16, 17. They're accompanied by the parent who's my next new patient. So every one new patient from a sports team usually equals two. That's a little genius. We'll come back to you later. But here's the deal.

Who before how? Also, if I'm calling the local hospital talking to an orthopedic surgeon who's the head of the department to get me in to do a talk, I don't have that script for you this morning. I don't have that script for you today. OK. It's just a wrong who from my perspective. I don't enjoy going into the lines that I do and talk to orthopedic surgeons.

I've tried it. I've done talks at medical offices. It's 50 50. The truth is, I love going to audiences that I love. And I want you to decide what that is for you. Now, if you want geriatric patients in your practice and you love Medicare, go talk to the old folks.

You want kids in there? You got to go talk to the moms. I like active patients. We go and talk to whole sports teams, sports clubs, high school teams. That's fun for me. Whatever it is for you.

It could be an HMO PPO conversation. Again, I'm not judging it. Just be clear on what's the bullseye and start working the bullseye instead of working something on the periphery, like, oh, that's all we could get. Or if you're doing the fishbowls, you know who usually wants you to come to talk from a fishbowl, people with minimum wage workers. So you got kids in there making 18 bucks an hour and they're 19 years old. Not my favorite report of findings.

Call me crazy. I know the world's greatest can do it right. But just not my favorite. I don't want to be hard selling a 19 year old that's making 18 bucks an hour. Not my favorite. So I like to do talks that quite honestly are easier starts, because then, like I said, my summer set up right now.

Here's the deal. I'm going to get into the nitty gritty. If you want to do more talks at a cash based audience, then you want to go to real estate. And what I'm going to tell you who before how is part of the equation, who you're going to talk to. But also, you need to know who you're speaking to and what you're asking for. Now, I speak to attract believers workshop.

I do this for almost two hours. It's a solid 90 minutes every time I take questions from the audience and every doc gets to give me a scenario that they want to get into in their community. And I take the five minutes and explain it to them so they can get in. And then I go to the next doc and explain it to them so they can get in. And then I go to the next doc and they tell me their audience. I tell them exactly what to write down to call that place.

We do it for at least 90 minutes. And most docs will leave within a month and get that talk book. That's how good this is. OK. Having said that, the who you're going to talk to also requires, you know, the name of the meeting. I'll say that one more time.

If you don't know what you're asking for, you call real estate, go, hey, you want to help talk to me? Piss off. We sell houses. Click. If you say, listen, I know you sell houses, but what I'd like to do is present at your sales meeting some things that will help the physiology of your real estate agents sell more houses. You're in.

How do I know? Because I just did it two weeks ago. And then most of those people that come in prepay for the care. Why? Because they get fat fucking commission checks. Sorry about the language.

I wasn't going to swear on this one. But I mean, they're making like 40 grand in commission checks. Your twenty five hundred dollar care plans. No big deal. You see why I say do the talks in reference to how you're going to do the report of findings. So I like big commission checks coming in and they just go, hey, credit card swipe prepays all day long.

I did a 10 minute talk. I think we just had, I think it was 11 real estate agents come in and nine of the 11 prepaid for their care. So a 10 minute talk generated over 20 grand in my practice. But I'm not alone. We have dozens of docs over the years do the same thing. Who before how and then know what you're asking for, because they've never had a chiropractor come in and do a sales presentation at a real estate meeting until I called them and said, I'm going to talk about, and you can write this down, the physiology of sales at a sales meeting.

They go, really, what's that all about? Check it out. I created it. I innovated it because I'm in practice was a necessity of mine. And now I teach that to other doctors. And then in the corporate skeleton key, that's our bigger program of how to book more talks, how to train your CA.

I have a library of talks where the talks are already done. So at the workshop I give you at least one example on a 10 minute. I give you one example on a 30 minute. I give you one example on a 55 minute. So you know how to do them. And then inside CSK, I have a whole library of talks on every topic.

So you know what to do. And that's one of them, but I'm not holding back. I want you to know, that's a really good title and it's really good to get people in the door who will pretty quickly prepay for your care. So we were nine of 11 on those. That was earlier in the month. That was like May 4th or Cinco de Mayo.

And then people come in and they're ready to prepay. Auto body might sound crazy. Why do I want to work with a bunch of mechanics? Because I can do a talk that will help them out. What kind of talk? Well, I can do a talk on a service break.

You need to know the name of the meeting. Why would I want to do that? Because these people have sent me personal injury cases over the years. Oh, how you like me now, right? If you're a us doc and you practice in Colorado, Utah, those are the most lucrative laws for personal injury. People that do the best Colorado, Utah, Oregon, Washington, Minnesota, and Florida has some pretty healthy laws as well.

So imagine being in Florida and going, I'm going to go to an auto body shop, do a talk, and I'm going to get a personal injury case. You know, every person in the car has 10 grand in PIP. If you're in Utah or Colorado, it's 15, 20 grand per person. Minnesota 20 grand, right? So it's like, hold on a second. Like those talks all of a sudden one person's could be worth 20 grand.

One person could be worth 10 grand and docs in other countries. Like what, how does that even work in America? It's like, yep. So many docs are sleeping on the opportunities. Docs from other countries would kill to have a $10,000 new patient. I'm going to do is put yourself out there, get out there.

And I'm giving you the gold restaurants. That's a pre-shift meeting. And then law firms, you can do lunch and learns. And what I love about this is we just did one. These are prepays also, you know, they're billing out seven, 800 bucks an hour in Southern California. So for me to say your care plan is 2,500 bucks.

It's half a day's work. Done. Handled. Not a problem. I like affluent audiences. I've gotten in trouble for saying that.

I don't love minimum wage workers. I've gotten in trouble for saying that. But you tell me if you're the owner of the practice, you're running the business. All the nostalgia aside, wouldn't you rather be talking to a viable candidate than trying to make it work? And let's make a deal. Of course you would.

Right. So that's how that works. I'm going to get deeper on this and I know you're going to love me for this. If you know their currency, it's easier to book the lecture. If it's human resources and a HR director in Australia and the UK and HR director in America. But if you're dealing with HR, you want to talk about morale boosting activities.

The stars, the asterisk is a warning. It's glows fair warning that you might not want to say that. Here's the deal. HR directors love when you do morale boosters. If you start talking about ergonomics, they might be thinking about work comp. California had work comp killed by Arnold Schwarzenegger.

He is not a friend of chiropractic. I don't care what the dude says with a stroke of a penny, wiped out work comp for chiropractors about 12, 13 years ago. He did us dirty. But if you're in a state with healthy work comp laws, they might not like ergonomics because they think you're going to file work comp claims. I'm going to say that again. HR loves morale boosting talks, talking about stress and helping people out.

They might not love what has the star next to it. They might not love your ergonomics talk because they think you're going to file carpal tunnel claims. Just a fact. This is the tutor effect. I'm in practice. I just pulled in 118 new patients last month, but I also helped docs book other talks.

And I've heard that time and again as an objection. So the star, the asterisk is objection management and glows. Fair warning. Who's going to take a little pause and do a little self aggrandizing. Can we just be honest? This is a good webinar so far, right?

Like I hope you're getting some good stuff out of this, but let's keep going. Here's the deal. CEOs often referred to as the C-suite CEO, CFO, C O O. The proper terminology is C-suite. They talk about productivity and energy. And remember what I said a few slides ago, what is in your talk that's beneficial will help you get the talk.

What you say inside the talk energy is defined as the ability to do work will also be the thing that helps you get the talk on the calendar. So when I'm talking to the C-suite and I say, we're going to help your productivity, we're going to help basically your profits, right? We're going to help the energy. What's energy defined as the ability to do work. They love it. However, this is kind of on two different chiropractors.

I'm gonna spend some time in the slide. If I say stress, they go, Ooh, everybody's stressed out. This is how we live in the C-suite. You gotta learn to live with stress, tough it out. It's a different mentality. So if I come in there talking about stress, they're a little bit like, yeah, we can't really do stress avoidance.

They almost jumped to conclusions. So what I like to talk about is productivity and energy as opposed to stress. The C-suite, they're not, I'm going to politely say this. They're not known for their heart. They're known for their bottom line. Okay.

So when you start talking about stress, they think there might be touchy feely issues going to come out of it. They're not comfortable there. I talk about productivity. They get it. Okay. A wellness coordinator.

I've been asked for years. Is this really a title? Yeah, it freaking is. It's at the big companies. And what they love is ergonomics. Now go two positions up.

HR doesn't love it. They're worried about work comp. Wellness coordinators love ergonomics. So again, we talk about who before how, right? Who before how? Who am I speaking to?

I'm now speaking their language. What's their language? Said differently. What's their currency? Do you see how this kind of starts to come together? Right?

So what are their ergonomics? Well, they love that because that has to do with movement, positioning, sitting, standing up, taking breaks. That's their lingo. They're usually exercise physiologists. HR directors are dealing with work comp claims. California, we don't really have a problem with that anymore, but when it was red hot, we did.

If you're in a state with healthy work comp laws, usually blue states, they're typically all over work comp and it's a problem. What I can't do with wellness coordinators is talk about the flu shot and how dumb it is. How would I know? You might ask, because I made the mistake. I'm in practice. I would say I'm in the trench.

People like, yeah, but what if I don't want to be in the trench? I go, that's cool. But as Billy DeMoss and I have always said, so many speakers on the circuit claim how easy practice is, but they haven't had a practice for two decades. They're not in practice currently, but they're going to tell you what you're doing wrong, but they don't know how to do that. Look, that's the old adage. Don't take swimming lessons from someone who's drowning, right?

If running a practice is so easy, why don't they have one? It's a fair question. So in my practice, because I'm still in practice, one of the things that is important is to understand the mistakes you've made. I mentioned the full shot, my bad, the flu shot, and they didn't appreciate it because two weeks later, the wellness coordinator was organizing the whole company to get the flu shot. Now get this. They do it on the Wednesday before Thanksgiving weekend in America.

Thanksgiving is a four day weekend. And they said, because so many people get sick with the flu over the Thanksgiving weekend because they got the flu shot, which is why I call it the full shot. But when I made the comments about that, and sometimes I've got a sense of humor, I'm not being serious, but I'll say jokes just like that at a company, their faces dropped. They're like, you do realize we have a flu shot coming in two weeks. I'm like, Oh, I'm not being serious, but I'll say jokes just like that at a company. You do realize we have a flu shot coming in two weeks.

I'm like, Oh, sorry about that. But why do you do it on the Wednesday? And they said, because a lot of people have the flu over the long weekend and they can recover. I go, so you're going to ruin their Thanksgiving, which is a four day weekend. They're going to spend two days recovering so that they don't get the thing that you just gave them. Got it.

Like what? And the mother father, it's like what? So that my friends is off limits for the wellness coordinator. Don't go talk about vaccines. Yes. You can talk about ergonomics to the wellness coordinator.

Don't talk about ergonomics to the HR director. Talk about a morale booster. And then the fire department is all about injury prevention. Also made a mistake talking about how important sleep is. And we had a couple of people be like, look, I'm a firefighter. I'm on for three days.

Our sleep patterns are all broken up. And even when I'm home, I don't sleep well. Are you telling me this job is going to kill me sooner? And it was not a good situation. I was like, the honest answer is yeah. Don't you know that?

But get the sleep when you can. And anyway, injury prevention is what they wanted to talk about. The sleep issues was not. So I'm in practice. I've made some mistakes. I'm telling you who before, how, and now knowing their currency is massive.

This is why I want to go a little slower. This is why I want to share with you how to do this because I think there's some huge value here. Now, this might be the most important slide I share with you today. This might be the most important thing. When they say we're interested, we like it. We think we want to do something.

This is a golden one. You can jump off right here and it'd be like, so solid. I say, listen, it's always easier to back out of a date than it is to back into a date. Why don't we take it from a no to a maybe, and I'll just pencil it in. Now, technically our calendars, we don't use pencils, but the metaphor here is that it's temporary. It could be erased.

You flip over the pencil. We take it off. It's not an ink. It's not permanent. It's not a tattoo, right? Like this whole idea is it's easier to back out of a date than it is to back in.

Why don't we just tentatively said something? We'll put it in pencil. If it doesn't work, you can let us know. Now, if you follow the work of Chaldeanian, the law of consistency, when they commit to a date and I take it from a no to a maybe I'm not much closer to a yes because they've committed and they're going to convince themselves over the next couple of hours, that decision was actually a good decision. And why they provide the material. This is Robert Chaldean.

Godfather for the influence literature. I don't want to go too deep into this. Just trust me. It works. Trust me. That line is gold.

Trust me. Being on this call is worth it, isn't it? It's easier to back out than it is to back in. That's just tentatively set something up. Those are soft words by design. They're not huge commitment words.

You know, your roommate from college fellas, your buddies out there that had like a commitment issues, be telling your calculator that person, we'll just pencil it in. You can always erase it. All right, I'll do that. But this whole locked in dead set, they don't want to do that. So anybody warmed up any one of these categories that we just went through when you get a, Oh, I don't know. I'm not really sure.

How about we just do this? Let's just set a date. Can always back into a date much easier than it is. Or we can always back out of a date, which is easier than backing into one later. And we'll just pencil it in. Something changes.

You want to reschedule it. That's okay too. But notice I said reschedule. What I didn't say was cancel. Don't ever put the objection in the conversation. That's gold too.

You can always reschedule it, pick the verb reschedule, but never mentioned the objection, which would be canceled. Canceling is the verb we want to avoid, right? So just big, big stuff on how to do this. Hey, look, I've got some suggestions for the third quarter of the year. Concussion is a big topic. There's some brain topics coming up.

I'm going to give you those, a teacher appreciation happens in the Southern hemisphere in the next few months. And for some chiropractors, this will even happen in the U S brain health and Alzheimer's is an increasing topic. Brain wasting. You got to know what those things are. If you are unfamiliar with how to present that as luck would have it, we have an event that's coming back to life. We haven't done it since 2019.

And then obviously 2020 shut us down. But in 2019, what I was doing every year was a concussion roulette symposium and it's back on in 2026. That's going to be your view. That is a catcher that played for the Dodgers had four concussions in his career. He also played for the Texas Rangers in the world series twice. Um, but that would be your views, the press box, and you're looking down on the Rose bowl and they're going to host the world cup here in a couple months.

They're also going to host the LA Olympics in two years. That is our venue. There are 300 seats in that room and that is the press box where all the media and press sits. November the 7th we're going to do our symposium, but we also have an online concussion with that. So brain health, brain wasting, those kinds of things. If you don't know what that is, come check that out.

All of the reasons you're going to get traction, whether it's at a talk or getting a talk book. One of three things. One, you're solving their problem. I really feel like a couple of slides ago was imperative. Knowing what gets you in and then the asterisk that might get you out. Solve a problem.

What gets you in morale? HR directors, they need to boost it. Ergonomics for the wellness coordinator. Cause that's kind of, you kind of fit that paradigm. You're solving a problem. They need somebody to talk about better positioning, better movement so that they don't have to buy chairs that they don't have to buy keyboards that they're all trying to save money.

It comes down to the bottom line. Number two, the least amount of reasons why you'll be booked is to gain value. Meaning 8% of the time they'll say yes to gain value from a talk. But the number one and number two reasons fall into fear of loss and solving a problem. Contrary to what most chiropractors believe it's counteracting a negative, not adding a positive. So fear of loss is losing money for carpal tunnel claims.

Fear of loss is turn of employees being stressed out. Fear of loss is firefighters blowing out shoulders and then they can't be firemen anymore. That's huge. It's the fear of loss that's going to get you on the calendar. What you say in the talk is what you get on the talk. That's massive too.

So that's huge for what we're doing. And if you do enough of these calls, you get them from your re exams, you do it from outreach, you do it from whatever sources you're pulling them from. And I'm going to give you more. Stay with me to the end. Always compliment the competition. Always tell them that it's good.

They have some form of wellness. It's good that they have some form of, you know, a health fair. They have some form of something good. I'm glad you're doing it. So always compliment it. Never put it down.

When you put it down, you elicit what's called a confirmation bias and they won't take the next step with you. Make them wrong and they won't take a step with you. Make them right. And they'll take the next step with you. So you have to train your CA that's going to do your outreach, be your key holder who's going to run the corporate skeleton key. Or if you're doing it, the train, the response, and it's always going to be positive when they say, Oh, we have this other doctor, this other company.

Good. I'm glad you're doing it. If you're pro wellness, you should be pro any wellness in their opinion. But then you find your niche, you find your placement, you find your paradigm fit. And if you're speaking their currency, and I hope that makes sense, you're going to love it. Okay.

Look, we have speak to attract believers, which is how to do the health talks, how to do 10 minute talks, how to do lunch and learn lectures and how to do in house, 55 minute lectures in house costs the most. It's easier to be a guest at the party. 10 of the 11 talks that I did in the month of May were 10 minute talks. So it's an essential ingredient to your growth. I invented 10 minute talks myself from my practice 22 years ago. I've been teaching at the chiropractors ever since I invented the 10 minute talk. I got so much shit for it.

Initially people like, what can you teach them in 10 minutes? And there's nothing you're going to do. I'm like, all I want to do is get them in for an appointment. I'm clear. Marketing is a metric, not a feeling. Somebody says, how was the talk?

I should give you a number. How's the talk? Nine. How was the talk? 11. It's a number. So like, I felt great.

I felt empowered. Give a shit about your feelings. What's your growth strategy. It's a number, right? That's what it is. So if you haven't done that workshop or you haven't done it in a while, please join us.

I'll be on three continents. The next 90 days, I could use a little company on the road. Come join us. Melbourne, Australia, Orange County, California, and in the UK in London. If you want to do the concussion roulette, that is an online program. It's all online, but I'm going to do the symposium in the Rose Bowl.

And we go down on the field at lunch. Haven't done that in six years, seven years. Um, so that'll be in Pasadena, California. It's going to be an evening from seven to 10 at night, where we're going to interview, um, athletes that have had concussions and their experiences. And then the next day we go to the Rose Bowl and all day we're in the press box. We'll feed you lunch.

Wolfgang Puck, uh, chef at the Rose Bowl. You'll get behind the scenes VIP access. It's a really cool place and we'll teach it from there. Okay. And then the third thing is if you want to do the corporate skeleton key, which is our biggest program online, how to book talks on a weekly basis, many different categories, many different downloads and scripts. There's hours of content.

We just have to do a discovery call. It's a little bit more robust. I want to explain it to you, but the truth is one talk pays for the whole program and I can show you that too. So if you're interested, you would just email Jeremy at new patient, maven.com. He'll set up a time and talk you through what we call CSK or corporate skeleton key. But just to be clear, it's not just for corporate, it's for all kinds of talks and all kinds of communities.

I have more for you. Don't go away. But those are some of the things we've talked about. If you're doing an in house lecture, always do a double ended close. If you're doing a lecture to an audience that knows you invite people in as new patients that haven't yet been in and invite the people that are patients to help you book your next talk. Okay.

To book your next talk. So the deal is this. If you are booking new patients from guests that are there, that's great. But then you can still leverage your existing audience and say, Hey, you guys can help us too. If you know of a place that would like us to come speak at your place of business, let us know we can come do a talk there and you're always best to have that advocate. And then the next step of course would be the Dutch uncle.

If you were me, how would you do this? And you get that idea. But again, we go through that also low hanging fruit. And I want to end this on an upswing. What was your pre COVID talks? What were your pre COVID relationships?

What were the pre COVID things that you were doing that you probably haven't done in a while. Time to circle back time to put those things back on the radar. Anything that is an old relationship, call them. And we did this recently as a team and I called and I'm like, Hey, I think it was Debra that used to be there. Uh, and doing that as Debra and they're like, uh, nope, she's not in, she hasn't been in in three years. I'm like, Oh shoot.

Well, I'm the doc that used to come in and do the corporate talks. And Debra loved it. She's like, okay, uh, let me give you my supervisor. But because I knew the name, the supervisor got on and said, Hey, listen, I'm the doctor who's coming to do your, your lunch and learn talks and do your lectures. Like, Oh, I've heard of you. Nobody had your contact.

I'm so glad you called. What do you do? And I was just like, in Fuego, let's go. So pre COVID that could be low hanging fruit. And even if your contact isn't there, the relationship you had, isn't there. You've got goodwill.

Please write that word down. What goodwill do you have at the company? And that's why sometimes I'll send a gift ahead of time. And then call because now I've got goodwill. Sometimes we'll go in person and drop something off and then call. Now you've got goodwill.

I'm establishing a relationship based on the law of reciprocity. You want to write that down? Law of reciprocity. Give before asking, give before gap. That slide was about 30 minutes ago. And then this is one of the most important things I want to finish with.

This is a free webinar. If you enjoyed it, pick an Instagram post, Dr. Glow DC, comment, anything. Dr. Glow DC. On Facebook, comment underneath it.

Throw us some love. Okay. I would appreciate it publicly, but private works too. You can DM me, but this is a free webinar and I want to help you grow. So I'm hoping this helps you out. But here's some things in July that you could do.

Number one, July the second is personal injury month. What I mean is AAA predicts the long weekend in America has the most crashes of any holiday. It's the 4th of July weekend. Statistically, it's through the roof. So I love the idea of calling PI firms on the second. A lot of them are closed on the third because the fourth falls on a Saturday this year.

So I would call them Wednesday, Thursday, the first couple of days of July, put it on the radar and then calm again. Monday you will get referrals, but you're asking for talks. Number two, on the eighth brands that use patriotic themes oftentimes have 30 to 40% have 30 to 40% increased engagement. So we talk about freedom from subluxations and we do it with the American flag because it's our independence day from the British colony. And there's still a little bit of a rivalry. We'll see how that plays out through the world cup.

Not good for America, but Wales is in it. So, you know, anything can happen, right? So, and I saw the video of, I think it was Scotland walking through the airport and the English were clapping as the beat team. There's some, there's some rivalries with woke up. I'm not going to go too deep into that. But do something with patriotism, especially with the world cup going on in your practice.

So if you're in Portugal, if you're in Brazil, do something around the world cup, something around patriotism has almost one third increase in the uptake, make it fun and write this word down. Gamify gamified in your practice, have some fun with it. That would be the second week of July, middle of the world cup. And I think the finals are two weeks later. So engage in that. Um, and then starting the week of July the 12th, all the way through the week, that's flight attendant safety week, right?

It's flight attendant, uh, professionals day. So we used to call them flight attendants. Uh, what did they call them? Stewardesses, right? So basically it's safety week for them. So this is a good time to reach out to any airlines, any flight attendants.

If you're near an airport, it's your end. We've done this. We have a little Long Beach airport. That's killer. So that's a theme for the third week of July, fourth week of July. The 23rd is world brain day.

Look, if you don't know about brain health, Alzheimer's concussions, join us for a concussion roulette online, hours of content, 16 hours of content, or come to the symposium in the Rose Bowl, but start learning about the brain health. And that could be week four of July. And then week five, if you're in a beach community, and I don't know any communities that exist in Australia, unless it's on the beach. Now I've been to Uluru. I've been to Ayers Rock in the middle of the country, but most Australians haven't even done that. Almost every community, 90% of Australia is on the beach.

So lifeguard appreciation day, that's an international day. These are some themes and some things that will help you out. PI is pretty much just for the Americans. The patriotism thing is for everybody. The brain health day, that's for everybody. The lifeguards, it's just for beach people.

So I tried to cast a wide net on this call today. I wanted to give you some free stuff that would help you out. I hope I over deliver on the value. That's always been my calling card. And also with the intent, you know, and the more you do in this profession, the more you step up and reach out. Seems like you can take more bullets and people throwing daggers at you, but I'm going to continue to do the right thing.

I'm going to keep helping chiropractors. This was a free event. And of course I want to put some dates in front of you. And if that's the only crime that I've committed, so be it. But the concussion roulette is going to be world-class in November. The Rose Bowl is the most beautiful stadium I think in America.

It's awesome. Um, if you are interested in the corporate skeleton key, that's a robust program. It needs to be explained. And if you haven't worked on your talks or your skills of doing the talks, please know I do 90 minutes of this after workshop, basically internally how to do it. And I take every docs request and I will give you direct feedback for four or five minutes. So you have a plan of how to book that particular place.

And then I moved to the next stop. Of course there's some crossover. Of course you're going to learn as I teach one doc, you're sitting in the room too. You might learn how to book three or four talks. So that's at the workshop that used to be called the art of the close, but now the workshops called speak to track believers. I do it once a year on every continent, Australia, Europe, and the U S because majority of it's now online.

We have video training that you can do, but the steps in the role play of the close, that's all gotta be done in person. Most people think if you have my closing script, you're set. I disagree. I think they buy you before the close. So if you really learn how to do talks correctly, they will buy you further upstream. The close is just instructions.

It shouldn't be emotional at the close. You don't have to fake cry at the close. If you're old in chiropractic, you're a veteran. You know what I'm talking about? It used to be tough. You had to kind of like force out a tear at the end of the talk to get some emotion.

It's none of that crap because that is crap, right? It's at the end of the talk on it, right? Now, if you want to come in, here's the instructions. You go to the back of the room, you make an appointment. You are going to pay some money today. It's a deposit and there's a mechanics, but it's just like boom, boom, boom.

Because if you do your talks right, they would have bought you further upstream. They would have bought you in the middle of the top. Now they just need some instruction. So it actually takes pressure off the docs. And I created, I invented 10 minute talks within the chiropractic profession. I would tell you those are the hardest to give because you have to go boom, boom, boom with your points.

But if you're able to do a 10 minute talk, that's the majority of the talks we do now. They're easier to book because I need less time. It's an inverse law. The less time you need to speak, the more places you can speak. So think about that from a investment standpoint. If you want to go to the workshop, not only am I going to teach you how to book more events, how to close the events for growth, but it's going to be a theme that is going to help you for many years in your profession.

This July calendar is going to be a theme that helps you each week next month, provided you jump into this and start taking action. And all you need is a reason to reach out to flight attendants to the airport, to a big airlines. Hey, because it's flight attendant appreciation week, we thought we'd like to come in and help you out. And I go, Oh cool. What's this? Because it's world brain day.

We'd like to come and speak to the rugby club because it's world brain day. We'd like to come and speak to the lacrosse club. And they go perfect. It's a reason to engage. And that's all you really need because it's international lifeguard appreciation day. We'd like to come down on a cold winter's day at Bell's beach and do a talk for the lifeguards because in the Southern hemisphere right now it's winter or because it's international lifeguard day.

We'd like to come do a talk in Florida before the hurricane season rolls and we want to appreciate all of our lifeguards. I've killed it with lifeguard dogs because they're all cash patients and it's a busy summertime for them. So it's three, four months and then some of them have other jobs and some of them are full time, but they usually bring on summer help and every beach that's just part time and it's an influx of people for new patients. So again, this was a free webinar. Any positive feedback, I'd appreciate it. Any results, I'd appreciate to hear that you got new patients and just know that I love and appreciate this profession.

I've been working my tail off recently. That's why the raspy voice because I want to fill my practice up. My son's in going into his junior year playing lacrosse, wants to play division one and this is a big recruiting summer. So the rest of my summer, my plan is to be where he needs to be for showcases, for tournaments, for getting in front of college coaches. My practice will be full and I can go do some personal things, some family things. They're important to me.

I want more of that for you. This resonates with you that I strongly encourage you. Take action, do this the right way and um, you'll have an abundance of new patients. If this is what the appetite and you want an introduction to corporate skeletal key and to do a discovery call, I'll either have Jeremy do it. If my schedule permits, I'll jump on a couple of those. Uh, but you probably talked to Jeremy.

He can explain what it is that we do. We can get you more talks on a consistent basis on a weekly basis. For your practice. Last thing I'll say, if you haven't done so yet, like and follow Dr. Glow DC on Instagram. I share tips all the time on speaking and growth.

And if you haven't heard of it yet, please check out the chirofactor. You will do yourself a huge service. The chirofactor podcast with Dr. James Chestnut, science research stats you can use in your health talks. He and I have done that as a free gift to the profession for the last two years. Cairo factor, iTunes, Spotify and YouTube.

And we've done some pretty glorious filming in front of the opera house in Sydney in front of big Ben and some pretty iconic places. We've done our workshops. Um, you'll love the content though. It's not about the video. It's really about the audio. So it's truly a podcast and they're usually 90 minutes every month.

So we're on year two. I think we're going into our 30th episode. If you're just here and have it hop on it because there's a lot of great content you can use immediately. Cheers everyone. My gift to the profession mid year. And if you are in the U S you're going to celebrate your freedom soon.

Uh, I don't take that lightly. We are a very blessed profession and we've got momentum now. I think more so than ever because of social media, because of the disruptors that's going on behind some of them are how movement, not all of it, but some of it. I think it's a global opportunity. Take advantage. Let's fill up your practice and let's keep away from the pills and drugs.

Let's keep people away from unnecessary medications. Let's keep people off the surgical table and onto your chiropractic table. Cheers everyone. Thanks for joining me.